Premier staff performance coaching, built for competitive barns.
▸ Private & small-group coaching backed by decades of experience
For business owners and staff at every stage—welcoming beginners to masters seeking new growth, results, and a road map.
Purposeful coaching focused on high-impact refinements that translate directly to better organizational performance and an optimistic outlook.
A long-term approach focused on evaluation, confidentiality, new attitudes, and sustainable development.
Lasting results that build clarity, confidence, and tips to help you avoid derailment in your equestrian life.
“I have known Roberta Wilmore for over 20 years in both personal and professional capacities. Roberta is a visionary who inspires others to achieve their goals, and she brings an unparalleled depth of knowledge to the equestrian industry. As a former 3-day event rider and show jumper on the “A” circuit, I know the equestrian community intimately. Roberta’s expertise spans every angle of the industry.”
- Jessica SaalfieldCoaching Programs
For Business Owners
PremiumA high-level thinking partnership for the equestrian business or racing business owner. Is the business giving you what you want or is your attitude losing altitude? Collaborative creation and ROI protection in equestrian business. Think of it as quality time as opposed to quantity time.
For Evolved Organizations
The Evolved OrganizationFor the evolved horse industry organization and workplace. Creating a community of value. Building collective and individual well-being in the context of your goals and work together. Equestrian leadership coaching and consulting. What matters in developing a resilient, continuously improving equestrian organization, capable of rapid flexibility and adaption.
For Elite Barn Managers
DIVE INPlay a bigger game and explore the value of the deep dive. Redefine what is possible. Staff engagement strategies and retention, transforming the culture, creating your future. For Barn Managers who want to accelerate their personal and professional success with high value strategies.
For Grooms
UplevelA program of coaching and consulting for staff. Elevating grooms and stablehands, ROI protection while moving your staff to a superior level, raising the results or strategy of their life’s work. Improving morale, retention, and self-development in the horse barn. Maintaining momentum.
Meet Roberta
With more than 30 years in the game and over 40,000 hours of coaching and managing, Roberta Wilmore is a lifelong equestrian and the founder of Just Exceptional.
Throughout her career, she has worked alongside grooms and stable hands, trainers and barn managers, and equestrian facility owners across the United States, advising on employee leadership and performance in the horse industry, while also simultaneously serving the corporate business world. Roberta’s expertise blends practical, hands-on knowledge of high-performance operations with strategic leadership skills, helping premier barns and luxury equestrian organizations build high-performing teams while enhancing staff engagement.
Passionate about all horse sports, Roberta is equally dedicated to creativity and innovations, whether in the barn or beyond. When she is not supporting equestrian businesses, or coaching and consulting, she spends as much time as possible on her farm in the foothills of the Berkshire mountains. Her unique combination of industry experience, strategic insight, and business make her a trusted partner for equestrian professionals looking to grow their operations sustainably.
Qualifications▸ Created her first small riding school at age 17.
▸ Coached and taught riders in multiple locations in the United States.
▸ Managed large and small equestrian facilities.
▸ Rode and trained in the United Kingdom.
▸ Served VIPs, of a top tier horse show with international status, for over a decade.
▸ Founded and co-Founded two equestrian organizations.
▸ Advisor, Coach, Consultant, Director.
industry statisticsOf over 1,500 surveyed equestrian professionals, more than 50% of respondents do not have a reliable day off each week, and nearly 50% have not taken any vacation in the past six months.
These findings underscore a critical challenge within the horse industry. Sustainable staffing and leadership are essential. High levels of burnout and limited time off directly contribute to job dissatisfaction, declining morale, and high turnover in horse barns. This highlights the need for intentional equestrian leadership coaching, structured staff support systems, and practical retention strategies that prioritize both performance and wellbeing.
- Source: Eliza Sydnor Romm
70%
of equestrian workers report feeling somewhat to extremely burnt out.
